Director, Product Strategy - GTM Commerce

Product Adoption & GTM Execution:

• Drive product adoption of Guided Shopping Agent and Retail Cloud POS through scalable GTM processes, tools, and enablement assets
• Develop and execute GTM strategies for new product launches, features, and pilot programs
• Build repeatable playbooks that accelerate time-to-value for customers

Pilot Program & Beta Management:

• Manage pilot and beta programs, coordinating across Product, Engineering, Sales, and Customer Success
• Gather and synthesize customer feedback to inform product roadmap and GTM strategy
• Track and report on pilot success metrics, adoption patterns, and lessons learned

Customer & Partner Engagement:

• Represent Salesforce as a product expert in customer interactions, roadmap presentations, industry events, and corporate forums
• Lead strategic customer meetings and demos with senior stakeholders
• Build relationships with key customers, partners, and system integrators

Field Enablement & Training:

• Deliver enablement content to SEs, AEs, CSMs, and the partner ecosystem
• Create and maintain sales tools, demo environments, competitive intel, and value messaging
• Conduct training sessions and office hours to build product fluency across global GTM teams

Voice of Customer & Market Intelligence:

• Feed strategic customer requirements into the Product team to influence roadmap
• Synthesize market trends, competitive movements, and customer needs
• Monitor competitive landscape and inform product strategy for product leadership

Pricing, Packaging & Licensing:

• Assist with pricing, packaging, and licensing strategy
• Collaborate with Product Management and Finance on pricing proposals for new offerings

Strategic Issue Resolution:

• Drive resolution of strategic customer escalations, coordinating cross-functional teams
• Serve as a trusted advisor to customers navigating complex implementation decisions

• 10+ years in product management, GTM, solutions engineering, or customer-facing technical roles
• Experience with product-led growth strategies, pilot/beta programs, and customer adoption frameworks
• Understanding of AI/ML applications in commerce, including agentic commerce and personalization
• Familiarity with APIs, system integration patterns, and modern commerce architectures
• Excellent executive-level presentation and communication skills
• Strong analytical and data-driven decision-making
• Proven ability to build scalable processes and enablement programs
• Self-starter with high ownership mentality; willingness to travel
• Up to 40% domestic/international travel required
• A related technical degree required

• Strong unified commerce background with deep expertise across POS, OMS, and ecommerce platforms
• B2B commerce knowledge (strong advantage)
• Understanding of platforms like Salesforce Commerce Cloud, Adobe Commerce, commerce tools, SAP Commerce
• Industry expertise in retail, consumer goods, or related verticals

• Accelerated adoption rates for Guided Shopping Agent and POS solutions
• High-quality enablement assets that improve field team win rates
• Strong customer satisfaction from pilot and beta programs
• Measurable influence on product roadmap through customer/market insights
• Recognition as a trusted product expert by customers, partners, and internal stakeholders

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and   be your best , and our AI agents accelerate your impact so you can   do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $171,200 - $273,000 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $205,800 - $298,400 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.