Director, Global Marketing IMX Research Protocols and Intelligence
The Coca-Cola Company
Atlanta, GAPosted 28 days agoDiscoveredMatch locked
Advertising and Marketing
About the role
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the
Global Digital Network
organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence team
within the Global Digital Network organization. As
Director, Global Marketing IMX Research Protocols and Intelligence
, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.
Key Responsibilities
Creative and Communications Intelligence Creation and Delivery
- Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.
- Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.
- Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.
- Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.
- Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
Communications Research and Data Integration
- Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
- Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
- Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.
Support Creative and Communications Optimization
- Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.
- Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.
Cross-Functional Collaboration
- Work closely with Human Insights, Marketing Performance, IMX, EPICS, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.
- Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.
- Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.
Qualifications & Requirements
Functional Skills
- Communications Intelligence Expertise:
Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns. •
Data Storytelling
Ability to communicate complex information and implications through clear, compelling narratives.
•
Advanced Analytics
Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.
•
Research and Data Management
Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.
•
Cross-Functional Collaboration
Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
•
Quantitative
Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Experience
- Minimum of 8+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
- Prior experience in two or more of the following areas:
- Managing/fielding consumer research
- Data management
- Analytics and reporting for driving business decisions
- Media/advertising operations, planning, or analysis
- Brand/product management
- Experience using AI enabled data reporting/visualization tools.
- Experience in a global role is preferred but not required.
Education
- Bachelor's degree required; MBA or advanced degree preferred.
What We Can Do for You
- Iconic Brands:
Work with globally recognized brands like Coca-Cola, Sprite, and Fanta. •
Diverse Customers
Collaborate with a wide range of customers, from retail to entertainment.
•
Growth Culture
Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:
United States of America: 169,000 USD - 200,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 2, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
Not included in the source posting: about the role, benefits.
Skills
artificial-intelligenceproduct-managementagile
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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