(Senior) Product Manager - Vaccines

The (Senior) Product Manager is responsible for all marketing aspects of the vaccine portfolio in Hong Kong, driving brand strategy, market leadership, and commercial performance. The PM works cross-functionally to build and execute high-impact strategies that optimize Sanofi's market position and improve public health outcomes through innovative, patient-centric marketing. Key Accountabilities Strategic Brand Management Develop and execute marketing plans to optimize brand value across the vaccine portfolio; build market leadership positions, conduct competitive intelligence, and drive innovative approaches to expand vaccination coverage and grow patient numbers on Sanofi products Stakeholder Engagement & KOL Management Build and maintain strategic relationships with key opinion leaders in vaccines and pediatrics; engage healthcare policy makers and medical associations to shape the vaccination landscape and reinforce brand positioning Digital Innovation & Excellence in Marketing Execution Leverage company digital assets to enhance business performance and customer engagement; implement patient-driven education through digital channels and utilize data analytics to translate insights into actionable strategies Sales Collaboration & Forecasting Partner with the Sales team to set targets and define field activities; develop effective sales training materials; prepare accurate annual forecasts and budgets; monitor monthly sales performance and A&P expenditure Compliance & Risk Management Ensure all marketing activities comply with company guidelines and HKAPI regulations; proactively assess compliance risks in collaboration with Medical, Regulatory Affairs, and Public Affairs teams before implementation Cross-Functional Leadership & Public Health Impact Lead cross-functional initiatives with a

mindset; develop patient-centric campaigns in collaboration with public relations and communications to drive vaccination awareness and improved public health outcomes in Hong Kong

Brand planning and positioning from short to long-term horizon; competitive analysis and market defense strategy development

Proven marketing execution with strong sales collaboration; budget management, forecasting accuracy, and project prioritization

Proficiency in digital marketing platforms, programmatic advertising, and AI-driven marketing tools

Excellent KOL engagement and cross-functional collaboration; effective communication with healthcare professionals and policy makers

Strong presentation skills; fluent in English and Chinese (Cantonese and Mandarin)

Adaptable, patient-centric, results-oriented, and committed to ethical marketing and compliance standards

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Focus on what matters, set high standards and move with urgency to deliver at speed. Learn from setbacks to achieve tomorrow’s breakthroughs. •

Improving patients’ lives drives everything we do, every day. We aim for simplicity and partner with others to go faster and further for patients. We eliminate barriers to access. •

Take thoughtful risks, seize opportunities and think beyond what’s possible to accelerate our science and drive compelling growth. •

Build trust and collaborate openly on our shared goals, celebrate collective wins and foster a sense of belonging.

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com !