Connecting Odds
Pavago

Paid Ads Specialist

Pavago
South AfricaPosted 17 days agoDiscoveredMatch locked
RemoteFull TimeMarketing

About the Role

At Pavago , one of our clients is hiring a

Paid Ads Specialist

to manage and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads

. This is a hands-on role focused on

lead generation, conversions, ROAS, CPA, and scalable growth

. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting. We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

Paid Media Management

  • Build, launch, and manage campaigns across

Google, Facebook/Instagram, and LinkedIn

  • Conduct keyword, audience, competitor, and targeting research
  • Manage campaign budgets and allocate spend based on performance
  • Use campaign types such as

Campaign Optimization

  • Monitor and optimize

ROAS, CPA, CPC, CTR, conversion rates, and lead volume

  • Run structured A/B tests across:
  • Ad copy and creative
  • Audiences and targeting
  • Landing pages
  • Bidding strategies
  • Identify underperforming campaigns and implement improvements
  • Scale winning campaigns while maintaining efficiency

Tracking & Analytics

  • Configure and monitor conversion tracking using

Google Analytics (GA4) and Google Tag Manager

  • Analyze performance across the full acquisition funnel
  • Prepare clear weekly/monthly performance reports
  • Translate campaign data into actionable recommendations

Creative & Funnel Collaboration

  • Work with design and content teams on ad creative and messaging
  • Recommend landing page and funnel improvements
  • Align paid acquisition campaigns with broader marketing goals

What We’re Looking For

  • Proven experience managing

Google Ads and Meta Ads

  • Strong understanding of

PPC, paid social, conversion tracking, attribution, and remarketing

  • Hands-on experience with

Google Analytics and Google Tag Manager

  • Strong understanding of metrics including

ROAS, CPA, CPC, CTR, and conversion rate

  • Experience managing and optimizing advertising budgets
  • Strong analytical and data-driven decision-making skills
  • Excellent communication and organization
  • Availability during

Nice to Have

  • Experience with

LinkedIn Ads, YouTube Ads, or TikTok Ads

  • Landing page and conversion rate optimization experience
  • Experience with

Performance Max, automation, scripts, and dynamic campaigns

  • Multi-touch attribution knowledge
  • Experience scaling successful lead-generation campaigns

What Success Looks Like

  • Improved

ROAS and CPA

  • Consistent growth in qualified leads and conversions
  • Efficient allocation of advertising budgets
  • Accurate conversion tracking and reporting
  • Strong testing cadence and continuous campaign improvement
  • Clear, actionable performance insights

Why Join?

  • Fully remote
  • High ownership over paid acquisition
  • Direct impact on

leads, revenue, and growth

  • Opportunity to manage campaigns across multiple advertising platforms
  • Data-driven environment where testing and experimentation are encouraged
  • Growth opportunities within

Interview Process

  • Application Review

•

Spark Hire Intro Video

  • Paid Media / Performance Marketing Interview
  • Practical Campaign Exercise
  • Client Interview
  • Offer & Onboarding

What Happens After You Apply

Qualified applicants will receive an email invitation from

Spark Hire

to complete a short Intro Video. This helps us learn more about your paid advertising experience, communication skills, campaign management background, and approach to performance optimization . Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you have hands-on experience with

Google Ads and Meta Ads

, understand how to improve

ROAS, CPA, and conversions

, and enjoy testing and scaling performance campaigns, we’d love to hear from you. #PaidAds #PPC #GoogleAds #MetaAds #PerformanceMarketing #DigitalMarketing #LinkedInAds #MediaBuyer #PaidMedia #RemoteJobs Originally posted on Himalayas

Not included in the source posting: about the role.

Skills

sparkgoogle-analytics

Who can apply

The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.

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