Senior Growth Marketing Manager (Subscriptions)

Working on the Marketing & Communications Functional Team, you'll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information. Recent projects include:

• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions

• Launching new ad channel tests and measuring incremental lift

• Executing in-market tests for new creative and messaging following a brand refresh

As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth. This role will help create and execute a new marketing program for paid subscriptions. You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

• 7+ years of experience in digital advertising roles, with 2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.

• Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.

• Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.

• Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.

• Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.

• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.

• Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.

• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.

• You’ll be required to attend meetings on camera via video conferencing

• Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.

• While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.

• A successful candidate must pass a background check as a condition of joining the team.

• By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.

We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.

By submitting your application, you acknowledge and consent to the use of AI technology in our review process. If you would like to request an alternative selection process, please contact us as at Compensation: $178.5K • Offers Equity

• Annual Compensation • Annual Compensation $178.5K • Offers Equity

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