Marketing Operations Manager
Description
Marketing Operations Manager
What you’ll do
- Own and optimize the
marketing tech stack
(CRM, marketing automation, attribution, ABM tools, analytics).
- Build and manage
lead scoring, routing, and lifecycle processes
, ensuring tight alignment with Sales.
- Develop
dashboards and reporting frameworks
for campaign performance, funnel health, and pipeline impact.
- Partner with demand gen to
design, execute, and measure
campaigns across digital, events, and ABM.
- Ensure
data quality and governance
, including database hygiene, enrichment, and segmentation.
- Streamline
campaign operations
: calendars, workflows, templates, and process documentation.
- Drive
conversion optimization
across landing pages, forms, nurture flows, and funnel stages.
- Collaborate with finance and leadership on
budget tracking and ROI measurement
What We’re Looking For
- 2-3 years in
marketing operations, revenue operations, or demand gen operations
in B2B SaaS (cybersecurity a plus).
- Strong expertise in
HubSpot
Salesforce
CRM.
- Experience with ABM platforms (e.g., 6sense, Demandbase) and analytics tools (e.g., Looker, Tableau, PowerBI).
- Proven track record in
campaign measurement, attribution models, and funnel reporting
.
- Strong project management and communication skills.
- Analytical thinker with attention to detail — but also pragmatic in execution.
- Comfortable in a
fast-paced startup environment
Not included in the source posting: about the role, benefits.
Skills
Who can apply
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