Inbound Marketer
Position Type
Working Hours
Hiring Locations
About the Role
creative, performance-focused Inbound Marketer
organic traffic, qualified leads, pipeline, and conversions
search intent, content strategy, lead generation, and conversion optimization
You’ll create and optimize
- SEO-driven content
- Website and landing pages
- Lead magnets
- Inbound funnels
- Conversion-focused marketing assets
- Content distribution strategies
You’ll also help the business adapt to the changing search landscape, including
AI-driven discovery, LLM visibility, and modern SEO
search → content → conversion → pipeline
SEO Content & Organic Growth
Create high-quality content designed to drive:
- Organic traffic
- Search visibility
- Engagement
- Qualified leads
- Conversions
Write and optimize
- SEO blog posts
- Website pages
- Landing pages
- Inbound marketing assets
- Conversion-focused content
Optimize content for
- Traditional search engines
- Search intent
- Featured snippets
- AI-driven discovery
- LLM visibility
Build content around business outcomes rather than rankings alone.
Execute inbound strategies across
- SEO
- Content marketing
- Social media distribution
- Website experiences
- Lead generation funnels
Connect
content, distribution, and conversion
Discovery → Engagement → Lead → Opportunity
Plan and develop lead magnets such as
- Guides
- Checklists
- Playbooks
- Gated resources
- Downloadable content
Write conversion-focused
- Calls-to-action (CTAs)
- Landing page copy
- Thank-you pages
- Nurture copy
- Follow-up messaging
Collaborate with marketing and design teams to improve conversion rates throughout the funnel.
Research
- Target audiences
- Search intent
- Competitors
- Keyword opportunities
- Industry trends
- Customer pain points
Identify
- Content gaps
- Keyword opportunities
- High-intent topics
- Inbound growth opportunities
- New content and distribution angles
Develop content campaigns designed to generate both
traffic and pipeline
Stay current with changes in
- SEO
- AI-assisted search
- AI-driven content discovery
- Content distribution
- Search behavior
Monitor performance using
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
Track and analyze
- Organic traffic
- Keyword rankings
- Search visibility
- Engagement
- Conversion rates
- Lead magnet performance
- Qualified inbound leads
- Pipeline contribution
Use performance data to continuously improve content, funnels, and distribution.
You
- Think beyond rankings and traffic
- Understand how content contributes to leads and revenue
- Know how to match content with search intent
- Combine strong writing with analytical thinking
- Understand inbound funnels and conversion strategy
- Proactively identify new growth opportunities
- Are interested in how AI is changing search and content discovery
- Optimize based on business outcomes rather than vanity metrics
- Can independently execute in a fast-moving environment
Must-Have
- Proven experience in:
- Inbound marketing
- Content marketing
- SEO content writing
- Organic lead generation
- Strong understanding of:
- SEO
- Search intent
- Keyword research
- Inbound marketing funnels
- Content distribution
- Ability to create high-quality,
SEO-optimized and conversion-focused content
- Experience with:
- Google Search Console
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs or similar SEO platforms
- Excellent written English, copywriting, and storytelling skills
- Ability to analyze content performance and identify optimization opportunities
- Understanding of how AI is changing:
- Search behavior
- SEO
- Content discovery
- Portfolio demonstrating:
- SEO content
- Inbound campaigns
- Lead generation work
- Ability to work remotely during U.S. business hours
Nice to Have
- Agency experience
- Experience scaling organic or inbound lead generation
- Experience creating:
- Lead magnets
- Nurture funnels
- Content distribution systems
- Advanced understanding of:
- AI-assisted SEO
- AI-driven content optimization
- Topical authority
- Familiarity with:
- HubSpot
- Webflow
- CMS platforms
- Experience with landing page and conversion optimization
Tools & Platforms
- Google Search Console
- Google Analytics 4 (GA4)
- SEMrush
- Ahrefs
- HubSpot
- Webflow
- CMS platforms
- AI-assisted content and SEO tools
You might
- Research high-intent keywords and content opportunities
- Analyze search intent and competitor content
- Write and optimize SEO-driven articles and website pages
- Build landing pages and lead magnets
- Improve existing content based on performance
- Review organic traffic, rankings, and conversions
- Analyze inbound funnel performance
- Identify content gaps and new growth opportunities
- Collaborate with marketing and design teams
- Optimize content distribution and lead-generation assets
In short
qualified leads, pipeline, and measurable business growth
Key Metrics for Success
- Organic traffic growth
- Qualified inbound leads generated
- SEO rankings and search visibility
- Content conversion rates
- Lead magnet conversion performance
- Landing page conversion rates
- Engagement and funnel performance
- Pipeline generated through inbound channels
- Revenue contribution from organic and inbound marketing
Why This Role Stands Out
- Full ownership of inbound marketing and organic growth initiatives
- Opportunity to build scalable SEO and content systems
- Direct connection between your work and lead generation
- Exposure to
AI-driven search and evolving SEO strategies
- High autonomy over content and growth execution
- Performance-focused environment where conversions matter more than vanity metrics
- Fully remote role
- Growth opportunities into:
- Inbound Marketing Manager
- SEO & Content Lead
- Growth Marketing Manager
- Demand Generation Lead
- Head of Content
Interview Process
- Initial Phone Screen
•
Spark Hire Intro Video
- Recruiter Interview
- Content / SEO Exercise
- Client Interview
- Offer & Onboarding
If you
- Love SEO and inbound marketing
- Know how to create content that actually converts
- Understand search intent and organic lead generation
- Are keeping up with AI-driven search and content discovery
- Enjoy building funnels, lead magnets, and scalable content systems
- Want your work tied directly to pipeline and revenue
This is a strong opportunity to own
SEO, content, inbound lead generation, and conversion-focused growth
Not included in the source posting: about the role, benefits.
Skills
Who can apply
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