Connecting Odds
Pavago

Inbound Marketer

Pavago
KenyaPosted 19 days agoDiscoveredMatch locked
RemoteFull TimeContent Creator

Position Type

Full-Time, Remote

Working Hours

U.S. Business Hours

Hiring Locations

Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines

About the Role

At Pavago , one of our clients is hiring a

creative, performance-focused Inbound Marketer

to build and scale content-driven marketing systems that generate

organic traffic, qualified leads, pipeline, and conversions

. This role goes beyond traditional SEO or content writing. You’ll connect

search intent, content strategy, lead generation, and conversion optimization

to turn organic visibility into measurable business growth.

You’ll create and optimize

  • SEO-driven content
  • Website and landing pages
  • Lead magnets
  • Inbound funnels
  • Conversion-focused marketing assets
  • Content distribution strategies

You’ll also help the business adapt to the changing search landscape, including

AI-driven discovery, LLM visibility, and modern SEO

. If you understand how to turn

search → content → conversion → pipeline

, this role is a strong fit.

SEO Content & Organic Growth

Create high-quality content designed to drive:

  • Organic traffic
  • Search visibility
  • Engagement
  • Qualified leads
  • Conversions

Write and optimize

  • SEO blog posts
  • Website pages
  • Landing pages
  • Inbound marketing assets
  • Conversion-focused content

Optimize content for

  • Traditional search engines
  • Search intent
  • Featured snippets
  • AI-driven discovery
  • LLM visibility

Build content around business outcomes rather than rankings alone.

Execute inbound strategies across

  • SEO
  • Content marketing
  • Social media distribution
  • Website experiences
  • Lead generation funnels

Connect

content, distribution, and conversion

across the full customer journey. Develop scalable systems that consistently move prospects from:

Discovery → Engagement → Lead → Opportunity

Identify opportunities to improve organic acquisition and inbound pipeline generation.

Plan and develop lead magnets such as

  • Guides
  • Checklists
  • Playbooks
  • Gated resources
  • Downloadable content

Write conversion-focused

  • Calls-to-action (CTAs)
  • Landing page copy
  • Thank-you pages
  • Nurture copy
  • Follow-up messaging

Collaborate with marketing and design teams to improve conversion rates throughout the funnel.

Research

  • Target audiences
  • Search intent
  • Competitors
  • Keyword opportunities
  • Industry trends
  • Customer pain points

Identify

  • Content gaps
  • Keyword opportunities
  • High-intent topics
  • Inbound growth opportunities
  • New content and distribution angles

Develop content campaigns designed to generate both

traffic and pipeline

.

Stay current with changes in

  • SEO
  • AI-assisted search
  • AI-driven content discovery
  • Content distribution
  • Search behavior

Monitor performance using

  • Google Search Console (GSC)
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs

Track and analyze

  • Organic traffic
  • Keyword rankings
  • Search visibility
  • Engagement
  • Conversion rates
  • Lead magnet performance
  • Qualified inbound leads
  • Pipeline contribution

Use performance data to continuously improve content, funnels, and distribution.

You

  • Think beyond rankings and traffic
  • Understand how content contributes to leads and revenue
  • Know how to match content with search intent
  • Combine strong writing with analytical thinking
  • Understand inbound funnels and conversion strategy
  • Proactively identify new growth opportunities
  • Are interested in how AI is changing search and content discovery
  • Optimize based on business outcomes rather than vanity metrics
  • Can independently execute in a fast-moving environment

Must-Have

  • Proven experience in:
  • Inbound marketing
  • Content marketing
  • SEO content writing
  • Organic lead generation
  • Strong understanding of:
  • SEO
  • Search intent
  • Keyword research
  • Inbound marketing funnels
  • Content distribution
  • Ability to create high-quality,

SEO-optimized and conversion-focused content

  • Experience with:
  • Google Search Console
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs or similar SEO platforms
  • Excellent written English, copywriting, and storytelling skills
  • Ability to analyze content performance and identify optimization opportunities
  • Understanding of how AI is changing:
  • Search behavior
  • SEO
  • Content discovery
  • Portfolio demonstrating:
  • SEO content
  • Inbound campaigns
  • Lead generation work
  • Ability to work remotely during U.S. business hours

Nice to Have

  • Agency experience
  • Experience scaling organic or inbound lead generation
  • Experience creating:
  • Lead magnets
  • Nurture funnels
  • Content distribution systems
  • Advanced understanding of:
  • AI-assisted SEO
  • AI-driven content optimization
  • Topical authority
  • Familiarity with:
  • HubSpot
  • Webflow
  • CMS platforms
  • Experience with landing page and conversion optimization

Tools & Platforms

  • Google Search Console
  • Google Analytics 4 (GA4)
  • SEMrush
  • Ahrefs
  • HubSpot
  • Webflow
  • CMS platforms
  • AI-assisted content and SEO tools

You might

  • Research high-intent keywords and content opportunities
  • Analyze search intent and competitor content
  • Write and optimize SEO-driven articles and website pages
  • Build landing pages and lead magnets
  • Improve existing content based on performance
  • Review organic traffic, rankings, and conversions
  • Analyze inbound funnel performance
  • Identify content gaps and new growth opportunities
  • Collaborate with marketing and design teams
  • Optimize content distribution and lead-generation assets

In short

You build scalable inbound marketing systems that turn organic visibility into

qualified leads, pipeline, and measurable business growth

.

Key Metrics for Success

  • Organic traffic growth
  • Qualified inbound leads generated
  • SEO rankings and search visibility
  • Content conversion rates
  • Lead magnet conversion performance
  • Landing page conversion rates
  • Engagement and funnel performance
  • Pipeline generated through inbound channels
  • Revenue contribution from organic and inbound marketing

Why This Role Stands Out

  • Full ownership of inbound marketing and organic growth initiatives
  • Opportunity to build scalable SEO and content systems
  • Direct connection between your work and lead generation
  • Exposure to

AI-driven search and evolving SEO strategies

  • High autonomy over content and growth execution
  • Performance-focused environment where conversions matter more than vanity metrics
  • Fully remote role
  • Growth opportunities into:
  • Inbound Marketing Manager
  • SEO & Content Lead
  • Growth Marketing Manager
  • Demand Generation Lead
  • Head of Content

Interview Process

  • Initial Phone Screen

•

Spark Hire Intro Video

  • Recruiter Interview
  • Content / SEO Exercise
  • Client Interview
  • Offer & Onboarding

If you

  • Love SEO and inbound marketing
  • Know how to create content that actually converts
  • Understand search intent and organic lead generation
  • Are keeping up with AI-driven search and content discovery
  • Enjoy building funnels, lead magnets, and scalable content systems
  • Want your work tied directly to pipeline and revenue

This is a strong opportunity to own

SEO, content, inbound lead generation, and conversion-focused growth

in a high-impact remote role. #InboundMarketing #SEO #ContentMarketing #LeadGeneration #OrganicGrowth #SEOWriter #ContentStrategy #DigitalMarketing #GrowthMarketing #AISEO #RemoteJobs #MarketingJobs Originally posted on Himalayas

Not included in the source posting: about the role, benefits.

Skills

seoartificial-intelligencegoogle-analyticshubspotllmspark

Who can apply

The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.

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