Associate Director Digital Marketing Rare Hematology

• Own digital and media strategy and execution across HCP and patient audiences, ensuring alignment to brand strategy and business objectives.

• Lead the evolution of HCP and patient journeys, creating more personalized, tailored, and connected experiences across the ecosystem.

• Continuously optimize the channel and investment mix based on performance, customer behavior, and emerging opportunities.

• Translate audience insights into integrated omnichannel strategies across media, CRM, web, GEO, social, third-party platforms, and emerging channels.

• Champion new ways to leverage AI across strategy, content, and customer experience.

• Drive adoption of AI-enabled content development to increase speed, scalability, personalization, and channel optimization.

• Monitor the evolving generative AI and LLM landscape and advance strategies that improve brand and disease-state discoverability, relevance, and accuracy across AI-powered experiences.

• Partner with internal teams, agencies, GTMC, and enterprise capabilities to pilot and scale innovative AI and digital solutions.

• Champion a customer-first approach, advancing audience segmentation and more relevant content across HCP and patient experiences.

• Partner across agency, media, PRB, and internal teams to improve how digital content is developed, deployed, and optimized.

• Own the WAYRILZ patient DSE campaign and end-to-end digital execution, including partnership with Communications team.

• An especially important aspect of this role will be to partner with GTMC to establish KPIs, measurement frameworks, and ongoing analytics tied to customer behaviors and business objectives.

• Lead ongoing performance reviews across HCP and patient digital activities and translate insights into clear recommendations for the broader WAYRILZ commercial team.

• Consistently optimize investment toward the highest-performing audiences, channels, and tactics.

• Foster a test, learn, and optimize mindset, using data and experimentation to continuously improve marketing effectiveness.

• 5+ years of experience in pharmaceutical/biopharmaceutical industries or advertising agencies serving pharma clients (both agency and client-side experience accepted)

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and customer experience planning.

• Strategic digital planning and execution.

• Building cross functional consensus.

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and the key benefits that each achieve at driving enhanced customer relationships.

• Strong understanding of digital marketing, AI, trends and innovations.

• Agency management.

• Regulatory review experience.

• Identifies and solves digital marketing challenges proactively.

• Demonstrates solution-oriented approach and proficient problem-solving skills.

Competencies and expectations associated with this role include but are not limited to the following:

• Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change.

• Constant focus on enabling the best customer experience in every interaction.

• Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.

• Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI.

• Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand.

• Works well in a highly matrixed environment to successfully partner with cross-functional teams, and agency partners.

• Self-starter, proactive in nature with strong communication and presentation skills

• Bring the miracles of science to life alongside a supportive, future[1]focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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