Marketing - B2B Social and Paid Media Activation (Senior Consultant) - C_MAT

• Build, launch, and optimize paid social campaigns across LinkedIn, Twitter/X, and other B2B platforms
• Support paid social budget tracking and assist with vendor and agency coordination
• Execute audience targeting strategies, creative testing frameworks, and conversion optimization approaches
• Analyze campaign performance and surface data-driven recommendations that improve ROAS, CTR, and cost-per-conversion
• Collaborate with media planning and analytics teams to integrate social into full-funnel campaigns
• Assist in developing and executing A/B testing strategies for creative, copy, audience segments, and bidding approaches

• Contribute to organic social strategies that support brand awareness, thought leadership, and audience engagement
• Help create and manage social content calendars in partnership with marketing and business stakeholders
• Write compelling social copy that brings an authentic, credible voice to the Deloitte Digital brand
• Conduct social listening and audience research to inform content strategy and campaign messaging
• Support executive visibility and solution-focused content initiatives as needed
• Help define the role of organic social within integrated marketing campaigns

• Partner with creative, content, analytics, and channel teams to support integrated campaign execution
• Prepare and contribute to performance reporting and campaign recaps for marketing stakeholders
• Collaborate with US and Global teams to align on campaign strategy and platform best practices
• Work in an agile manner with media and marketing teams to help optimize live campaigns based on real-time performance

• 5+ years of experience in paid social media, digital marketing, or performance marketing, with demonstrated success supporting B2B campaigns
• Bachelor's Degree in marketing or a related discipline
• Hands-on experience building and optimizing paid campaigns in LinkedIn Campaign Manager, Meta Business Manager, and Twitter/X Ads
• Strong analytical skills with experience translating performance data into optimization recommendations
• Experience supporting paid media budget management and assisting with vendor relationships
• Solid understanding of B2B audience targeting, funnel strategy, and conversion optimization
• Proficiency with Sprinklr, Hootsuite, or similar social media management platforms
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Ability to travel up to 10%, on average, based on the work you do and the clients and industries/sectors you serve
• Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

• Familiarity with marketing attribution models and multi-touch campaign measurement
• Experience with GA4, Tableau, or similar analytics platforms
• Strong copywriting skills with B2B audience experience
• Ability to manage multiple campaigns and competing priorities with strong organizational skills
• Comfortable making data-informed decisions with guidance from senior team members
• Clear communication skills with the ability to contribute to stakeholder-facing performance updates
• Ability to adapt and stay productive in fast-paced environments with evolving priorities
• Understanding of Agile methodology; experience with Workfront preferred

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $91,100-$179,500.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

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