Senior Director, Global Marketing IMX Research Protocols and Intelligence Lead
The Coca-Cola Company
Atlanta, GAPosted 28 days agoDiscoveredMatch locked
Advertising and Marketing
About the role
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the
Global Digital Network
organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence team
within the Global Digital Network organization. As
Senior Director, Global Marketing IMX Research Protocols and Intelligence Lead
, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.
Key Responsibilities
Strategic Leadership
- Develop and execute a compelling approach for communications intelligence, ensuring alignment with organizational goals and marketing strategies.
- Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.
- Collaborate with domain marketing leadership to upscale The Coca-Cola Company's measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.
Communications Intelligence Creation and Delivery
- Lead the management, evolution and implementation of the creative and communications tracking and measurement systems to assess audience responses to brand campaigns across media and touchpoints.
- Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.
- Serve as domain partner and protocol lead for end-to-end experience measurement and insights enterprise systems.
- Compile, curate, and share advertising, campaign messaging, creative, and media intelligence meta learnings to drive impactful decision-making.
External Partnerships and Value Delivery
- Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
- Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.
- Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
Data Integration and Optimization
- Assess, acquire, manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
- Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
- Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems.
Cross-Functional Collaboration
- Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with business objectives.
- Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing and assessment tools.
Qualifications & Requirements
Functional Skills
- Leadership and Team Management:
Proven ability to lead and inspire diverse, global teams, fostering collaboration and high performance. •
Communications Intelligence Expertise
Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns.
•
Data Storytelling
Ability to communicate complex information and implications through clear, compelling narratives.
•
Advanced Analytics
Proficiency in AI, automation, and advanced analytics tools to enhance marketing intelligence systems.
•
Cross-Functional Collaboration
Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
•
Vendor and Partnership Management
Expertise in managing external partnerships and evaluating vendor performance.
•
Quantitative
Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Experience
- 15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
- Prior experience in two or more of the following areas:
- Managing/fielding consumer research
- Data management
- Analytics and reporting for driving business decisions
- Media/advertising operations, planning, or analysis
- Brand/product management
- Experience using and creating data reporting/visualization tools such as PowerBI and Tableau.
- Experience in a global role is preferred.
Education
- Bachelor's degree required; MBA or advanced degree preferred.
What We Can Do for You
- Iconic Brands:
Work with globally recognized brands like Coca-Cola, Sprite, and Fanta. •
Diverse Customers
Collaborate with a wide range of customers, from retail to entertainment.
•
Growth Culture
Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:
United States of America: 193,000 USD - 224,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 2, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
Not included in the source posting: about the role, benefits.
Skills
artificial-intelligenceproduct-managementtableauagile
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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