Strategic Marketing Programs Manager

• Own day-to-day management and performance of long-term strategic media partner programs and support strategic tactics from the AssetWatch partnership team

• Plan and execute co-marketing campaigns including webinars, events, content, newsletters, and targeted placements, including defined revenue targets, KPIs, and shared success metrics

• Navigate partner communications thoughtfully—balancing advocacy, collaboration, and business goals

• Standardize processes that improve consistency, predictability, and scalability of partner-led motions

• Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth

• Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations

• Plan and execute regional events, trainings, and field activations tied to strategic partner programs including vendor coordination, registration, AV, shipping, and on-site execution
• Support broader AssetWatch partner initiatives as needed in collaboration with the partnerships team
• Evaluate event performance and contribute to recommendations for future investments

• Help shape campaign briefs, partner messaging, and promotional plans

• Collaborate with Product Marketing and Creative to develop compelling co-marketing content, and lead review and approvals for content produced externally

• Ensure messaging is clear, concise, and tailored to partner audiences

• Adapt messaging in real time during partner conversations and campaign execution

• Identify and coordinate with industry voices, creators, and external partners

• Assist in briefing, content development, and campaign execution for influencer initiatives

• Manage timelines, publishing schedules, and campaign tracking

• Collaborate with leadership to evolve and scale the program over time

• Partner with Marketing Ops to track campaign performance, engagement, and pipeline influence

• Own follow-through on partner deliverables, timelines, and reporting

• Contribute to partner reviews and internal updates with clear insights and recommendations

• Continuously optimize programs based on performance data and feedback

• 3–5+ years of experience in B2B marketing, preferably in partner marketing, account management, field marketing, or demand generation

• Proven ability to

• Strong project management skills with the ability to manage multiple high-priority workstreams simultaneously

• Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact

• Experience working with external partners and vendors, with the ability to

• Strong communication skills, including the ability to

• Experience executing events, webinars, and co-marketing campaigns

• Solid content instincts—able to contribute to messaging, briefs, and campaign development

• Comfortable working in a fast-moving, evolving environment with shifting priorities

• Strong executive presence with experience influencing senior stakeholders internally and externally

• Program-building mindset with experience developing repeatable frameworks and scalable processes

• Ownership mentality with a bias toward action, accountability, and results

The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.

The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.

AssetWatch Salary Range (US)

$95,000—$100,000 USD

AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.

• Competitive compensation package including stock options

• Flexible work schedule

• Comprehensive benefits including retirement plan match

• Opportunity to make a real impact every day

• Work with a dynamic and growing team

• Unlimited PTO

We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.

Originally posted on Himalayas