Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services
The Coca-Cola Company
Atlanta, GAPosted about 1 month agoDiscoveredMatch locked
Advertising and Marketing
About The Coca-Cola Company
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the
Global Digital Network
organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence
team within the Global Digital Network organization. As
Senior Manager, Global Consumption & Purchase Analytics Intelligence
, you will play a critical role in creating and delivering analytics solutions that provide actionable insights into consumer behavior, consumption patterns, and purchase decisions. You will work closely with marketing leaders, Human Insights, Marketing Performance, Categories and cross-functional stakeholders to drive data-informed strategies that enhance brand performance and accelerate growth.
Key Responsibilities
Consumption and Purchase Analytics Creation and Delivery
- Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.
- Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.
- Collaborate with marketing teams to translate data into meaningful insights that drive brand growth and consumer engagement across the consumption and purchase consumer journey.
- Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.
- Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
Consumer Behavior and Market Insights
- Analyze consumer behavior and market trends to identify opportunities for growth and innovation.
- Develop and manage research protocols and data product measurement systems to measure and optimize consumption and purchase patterns.
- Leverage AI enabled advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.
Support Purchase and Consumption Optimization
- Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables.
- Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies.
- Support the development and execution of initiatives to optimize consumer engagement and drive purchase behavior.
- Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
- Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the consumption and purchase intelligence insights.
Cross-Functional Collaboration
- Work closely with Human Insights, Marketing Performance, Commercial, RGM and Global Category teams across Global and OU network to align consumption and purchase analytic insights with business objectives.
- Contribute to the development of consumption and purchase enterprise intelligence protocols and knowledge sharing within intelligence community and cross-network for greater data fluency and intelligence utilization.
- Actively participate in the consumption and purchase intelligence community of practice, sharing insights and best practices to foster engagement and growth.
Qualifications & Requirements
Functional Skills
- Analytics Expertise:
Proven ability to create and deliver advanced analytics solutions that drive business outcomes. •
Data Storytelling
Ability to simplify complex data into actionable insights for diverse audiences.
•
Advanced Analytics
Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.
•
Consumer Behavior Analysis
Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.
•
Research and Data Management
Experience in managing research projects, data sources, and reporting systems to drive actionable insights.
•
Cross-Functional Collaboration
Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
•
Quantitative
Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Experience
- Minimum of 5+ years of work experience in marketing, consumer research, analytics, or related disciplines.
- Prior experience in two or more of the following areas:
- Managing/fielding consumer research
- Data management
- Analytics and reporting for driving business decisions
- Consumer behavior analysis
- Brand/product management
- Experience using AI enabled data reporting/visualization tools.
- Experience in a global role is preferred but not required.
Education
- Bachelor's degree required; MBA or advanced degree preferred.
What We Can Do for You
- Iconic Brands:
Work with globally recognized brands like Coca-Cola, Sprite, and Fanta. •
Diverse Customers
Collaborate with a wide range of customers, from retail to entertainment.
•
Growth Culture
Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
Our Purpose and Growth Culture
We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and vision here.
Equal Opportunity Employer
The Coca-Cola Company is an Equal Opportunity Employer. We do not discriminate based on race, color, gender, age, religion, sexual orientation, disability, or any other protected class. We comply with all applicable privacy laws when collecting personal information during the hiring process.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:
United States of America: 139,600 USD - 157,900 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 21, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role
Not included in the source posting: what you'll do, benefits.
Skills
artificial-intelligenceproduct-managementagile
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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