Retail, Consumer & Digital Transformation Senior Associate​

• Support projects across commercial strategy, digital and AI, customer experience, e-commerce, omnichannel, supply chain and operating-model transformation.
• Own defined workstreams from analysis and hypothesis development through client-ready recommendations and implementation planning.
• Conduct market, customer, performance and digital-maturity analyses.
• Develop business cases, financial analyses, roadmaps, KPI frameworks and executive presentations.
• Support workshops with business and technology stakeholders.
• Identify and prioritise digital, data and Agentic AI opportunities based on business value and feasibility.
• Contribute to proposals, client presentations, market research and practice-development materials.
• Work with PwC specialists across strategy, technology, data, AI, cybersecurity and workforce transformation.

• 3–6 years of relevant experience   in consulting, strategy, commercial excellence, transformation, e-commerce, retail operations, FMCG analytics or a comparable role.

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retail, consumer goods, FMCG, e-commerce or related sectors .

• Strong analytical and structured problem-solving skills.
• Ability to turn analysis into practical recommendations - not only reports or dashboards.

• Experience preparing business cases, executive presentations, transformation roadmaps or management decision materials.
• Commercial and financial understanding of revenue, margin, cost, pricing, promotions, investment and operational-performance drivers.
• Experience independently managing a workstream, analytical package or stakeholder group.
• Interest in digital transformation, data, AI and technology-enabled business change.
• Professional fluency in English; Croatian or another SEE language is an advantage.
• Willingness to travel across SEE when needed.

Candidates from marketing, digital or operational roles should demonstrate experience influencing broader commercial, operational or technology decisions.