Country Consumer Experience Specialist
About the role
Job Description
Key Responsibilities and with KPIs for Performance Review
- Campaign Execution & Coordination
- Collaborate with country teams to implement Area-led campaigns, ensuring program alignment and calendar management.
- Support country local programs that aligned with ACXL/CDML on key communication material.
- Monitor and collaborate on ongoing and “live” campaigns, ensuring alignment with Campaign execution
- Collaborate with Area CX to provide input and sign off on Priority Program Brief.
- Review content plans, creatives and media plans for local input alongside Area CX.
- Recommend strategies for deploying demand generation budgets and managing spend for Area programs.
- Collaborate as an influencer for the allocation of local activation budgets
- Content & Creative Oversight
- Lead local KOL identification and activation for content creation.
- Translate creative materials to maintain quality and local relevance
- Manage digital assets in-country across owned and paid platforms (excluding global websites)
- Manage assigned budget for all local content creation
- Governance
- Share brand guidelines—covering standards, tools, best practices, and procedures—with APL, APM, CDM, SM and Sales
- Enforce governance for content, brand usage, and identity (visual/verbal/written/image).
- Ensure consistent brand strategy is managed through all marketing functions, areas and consumer touch points
- Partnership with Category Development and Shopper Marketing
- Ensure the program calendar aligns with SM on channel plans for maximum impact.
- Providing input for Customer Campaign Plan Sharing meetings
Requirements: -At least 5-8 yrs of CPG industry working experience. Marketing background is a plus. -Digital marketing capabilities with solid marketing campaign planning and execution proven records. -Fluent in English (both verbal and written). Good team work and communication skills (Verbal, written, and presentation). -Good data analytics skill is a plus.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.
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Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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