CPG Paid Social Specialist, Client Experience

• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.

• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.

• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.

• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.

• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.

• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.

• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.

• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.

• Deliver on-time launches and updates for all campaigns and key deliverables.

• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.

• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.

• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.

• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

• Managing a full workload indicated by $20K revenue/employee

• 90% Client Retention, evaluated biannually

• Strategically Manage and Communicate Performance Insights

• Execute and Optimize Paid Advertising Campaigns Across Channels

• Leverage Tools and Technology for Efficiency and Innovation

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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Originally posted on Himalayas