Senior Product Manager Dupixent
About the Job
The (Senior) Product Manager – Dupixent will play a key role in driving the growth of Dupixent in Taiwan. The role is responsible for developing and executing innovative brand strategies and HCP marketing initiatives, translating customer and market insights into impactful commercial plans. Working closely with Sales, Medical, Market Access, Digital and global teams, this individual will lead cross-functional initiatives, strengthen customer engagement and ensure effective execution of the Dupixent brand strategy.
Main Responsibilities
- Lead the development and execution of
Dupixent brand strategy, brand plans and marketing tactics
.
- Develop innovative
HCP marketing, disease education and promotional initiatives
across digital and non-digital channels.
- Drive
omnichannel strategy and execution
, ensuring a differentiated customer experience.
- Partner with Sales to translate brand strategy into effective
POA and field execution
.
- Lead development and implementation of promotional materials, working with Medical, Regulatory and other functions through the review process.
- Leverage
market research, customer insights and competitive intelligence
to identify growth opportunities and refine brand strategy.
- Manage external agencies and key stakeholders to ensure quality delivery
on time and within budget
.
- Collaborate with
global and regional teams
, representing Taiwan market needs and leveraging global best practices.
- Contribute to budget management, forecasting and business performance tracking.
- Ensure all activities comply with
Sanofi policies, Code of Ethics and relevant regulations
3+ years of pharmaceutical / biopharmaceutical Sales & Marketing or Product / Brand Management experience
, preferably in a multinational pharmaceutical company.
- Strong experience in
brand strategy, HCP marketing and commercial execution
.
- Specialty Care experience strongly preferred; experience in
Immunology, Dermatology, Allergy or Respiratory
is a plus.
- Experience with
omnichannel marketing, market research and promotional development
.
- Strong understanding of the Taiwan pharmaceutical / HCP environment.
- Experience working with
Sales, Medical, Market Access, Regulatory and global stakeholders
.
- Experience with new product launch or indication launch is a plus.
- Strong English and Chinese communication and presentation skills.
Core Competencies
- Strategic and commercial thinking
- Strong brand / product management capability
- Customer-centric and innovative mindset
- Excellent cross-functional collaboration and influencing skills
- Strong project management and execution
- Analytical and problem-solving skills
- Excellent communication and presentation skills
- Proactive, accountable and results-oriented
Pursue progress , discover extraordinary
Not included in the source posting: what you'll do, benefits.
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
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