Lead Digital Visual Designer
About the role
Job Summary
1. Creative Direction & Strategy
- Define visual design standards, guidelines, and road maps across web, mobile, and printer front-panel platforms.
- Set the creative vision and lead design from concept to execution, aligned with brand and business goals.
- Translate business and user needs into visual narratives and design systems.
2. Design Execution & Delivery
- Collaborate with U ser Experience designers , marketing, program managers, and engineers to deliver world-class product experiences.
- Coordinate with development teams to ensure feasible, well-implemented design solutions.
- Deliver wireframes, prototypes, specifications, style guides, and other high-quality visual assets.
3. Systematisation & Consistency
- Develop and maintain design systems for consistency across applications and platforms.
- Review designs and provide feedback to improve UX and maintain visual coherence.
4. Mentorship & Team Leadership
- Lead and mentor visual designers through feedback, guidance, reviews, and collaboration.
- Coordinate resources and deliverables as the creative lead accountable for project decisions.
- Build a high-performance, inclusive, creative culture by partnering with junior designers on live projects.
5. Innovation & Trend Forecasting
- Stay current on design trends, emerging technologies, and best practices.
- Apply forecasting insights to branding and interface aesthetics.
- Use AI-powered tools to accelerate ideation, exploration, asset creation, and refinement.
- Integrate emerging AI into workflows while preserving quality, brand consistency, and user-centred principles.
6. Documentation & Communication
- Create and maintain documentation for design specs, component behaviours, and visual scenarios.
- Present concepts to stakeholders and refine designs based on feedback.
- Bring experience with industry-leading AI creative tools, design tools, and AI platforms.
- Apply AI-driven workflows for concept generation, visual exploration, design systems, content generation, and rapid prototyping.
Skills & Qualifications
- Four-year or Graduate Degree in Graphic Design / Fine Arts.
- 8–1 5 years of experience in Graphic/Visual Design or Fine Arts.
- Strong portfolio showcasing graphic design projects across web and mobile platforms .
- Strong p roficiency in Figma, Adobe Creative Suite , and design AI tools .
- Ability to communicate technical visual specs and collaborate across disciplines.
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
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Not included in the source posting: benefits.
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Who can apply
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