Senior Director, MM & Cappy

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire high-quality brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. We are accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

What You will Do for Us:

Collaborate with Global

• Drive collaboration for a Global Networked Organization
• Play as the 'voice' of the OU to inform, influence and update Global
• Keep regular interaction with Global team to influence and align strategies based on insights, key trends, business performance
• Scan, share and steel with pride best practices coming from Global or other OUs
• Influence Global to guarantee best marketing and further generate synergies

• Lead and create value for EU OU through the development of brand and portfolio strategies (Minute Maid, Cappy, Next, Mer)
• Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the category
• Focus on business growth strategies and brand plans definition, to ensure volume/business profit/market share growth in the short, medium and long term
• Be responsible for integrated marketing plan and programs in collaboration with the IMX team
• Manage P&L in collaboration with Finance team

• Identify the key growth drivers for the specific portfolio/brand and develop the corresponding prioritized investment strategy, by country and by brand.
• Focus on driving scalable ideas, synergies and marketing productivity at all touch points cross OU
• Responsible to deliver on time and with excellence Integrated Marketing plans to be consistently executed across all OU markets

• Inspire the System to produce extraordinary results
• Lead business reviews, timely measurement and learnings for reapplication
• Ensure brand plans with enough rich Brand Calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big markets
• Optimize DMI mix within each brand/market
• Manage P&L against BP targets

• Be the role model in bringing to life new European culture's
• Build marketing capability across marketing community
• Lead, coach and develop own team's capabilities and foster teamwork and participation
• Play active role in the Stills Marketing leadership team
• Be pioneer of Agile approach

• Act as a key business leader internally within the OU marketing teams and with Frontline team, both regionally and locally
• Develop and maintain routines that facilitate roll-out of strategies and brand plans to local markets and facilitate excellent implementation (with adaption and/or complementation) by the franchise marketing teams
• Steward Franchise Marketing teams to ensure flawless implementation of Core programs and aligned local amplification

:

• Minimum bachelor's degree

required

• Significant

innovation strategy, creative strategy, category/brand strategy

• Experience working with marketing

• Experience working in cross

• Ability to

across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)

• Ability to

(creative ideas and execution)

• Deep

, including financial expertise

• Expertise in

capability

• Ability to work in

• Great written, verbal and interpersonal

• Ability to