Director, Product Management — Campaign Brief Agent

• Define the vision and roadmap for the Campaign Brief Agent that orchestrates and delegates to specialized agents built for specific jobs to be done in the campaign design process

• Translate business goals (e.g., retention vs. awareness) into agent interaction models and subscriber-centric campaign strategies in partnership with marketing, engineering, data science, and compliance

• Own the end-to-end product lifecycle: from ideation and technical scoping to launch and continuous iteration, including the interaction and delegation model between the Campaign Brief Agent and all downstream agents

• Define standards for agent performance, reliability, safety, and guardrails — ensuring the system consistently produces high-quality, brand-safe, and effective campaign assets

• Conduct in-depth customer interviews, analyze campaign performance data, and monitor the competitive landscape to identify pain points and unmet needs in the marketing campaign creation process

• Collaborate with engineering and data teams to develop systems that consider engagement history, fatigue, inferred intent, journey state, and suppression rules

• Develop explainability features that log and articulate agent handoffs, enabling transparency and trust across internal stakeholders

• Measure performance of the agent using engagement lift, system accuracy, marketer confidence, and business outcomes

• Act as a thought partner to internal stakeholders, helping them shift from hands-off marketers to hands-on-keyboard marketers

• Evangelize the platform vision, gain alignment across teams, and drive adoption across all outbound messaging use cases

Required Skills/Experience

• Product Management Expertise :8+ years of experience owning end-to-end product development in complex, data-driven systems — ideally in messaging, marketing tech, or personalization platforms

• Systems Thinking: ability to design and reason about multi-agent architectures, orchestration models, and delegation logic at scale

• Data Fluency: strong understanding of behavioral data, engagement signals, fatigue models, and targeting logic; comfortable working with data scientists and interpreting model outputs

• Customer-Centric Mindset: deep empathy for the end recipient of messages and for the internal teams (marketers, compliance, operations) who rely on your platform

• Execution Leadership: proven ability to drive projects from concept through launch with cross-functional teams including engineering, data science, compliance, and marketing

• Communication & Influence: excellent written and verbal communication skills; impressive presentation skills and experience influencing audiences across levels and functions

• Prioritization & Tradeoffs: skilled at balancing business objectives, subscriber experience, and technical feasibility in high-stakes environments

• Experience with Messaging Systems (nice to have): familiarity with journey orchestration tools, messaging APIs, campaign management, or customer engagement platforms

• This position is based in San Francisco requires a flexible work schedule to support collaboration across North American time zones

• Travel is expected to be less than 15%

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In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $197,300 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $237,700 - $344,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.