Marketing Manager

• Translate brand strategies to POA for responsible brand as supporter;
• Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;

• Develop brand DA, promotional slides, publication if needed and internal traing materials;
• Train Field Force on product strategy and POA;

• Analyze market trend, competitors situation to support developing brand strategy;
• Explore customer insight and brand value proposition to support developing brand strategy;
• Track progress towards brand target timely;
• Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

• Flawless execution in marketing activities and manage project independently;
• Develop brand promotional materials and internal training materials;
• Sales training;
• Actively participate campaign development;

• BP & Op Plan and influence sales targets and brand A&P allocations;
• Develop marketing mix & POA;
• Interface with cross-functional team;

• RTAL /Sales lead/RSIMs/LSOs  (For big strategic brand, need to all sales team)
• Market Access Lead
• Medical Affairs Lead
• GCO Marketing services, Business Analytics & Insights (BAI)

• Bachelor degree or above, major in Medical or Medicine
• Good command of oral & written English
• 5-8 years marketing experience with above 12 months SBM experience

Indicate the technical skills required and/or preferred, as applicable. Expect candidates to demonstrate these competencies:

• Functional/Technical Skills
• Acts Decisively
• Seizes Accountability
• Grows Self
• Change Agile
• Self Awareness
• Commits to “One Pfizer”
• Peer Relationships

Expect candidates to demonstrate these commercial /management competencies

• Market, Customer, and Competitor insight
• Strategic and operational business/Market planning
• Market Execution
• Marketing Innovation
• Data analysis, interpretation and communication
• Performance and program metrics

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on  Pfizer Careers . 
Marketing and Market Research