Leen Al Siddik

UX Researcher with 4+ years leading end-to-end research across banking, aviation, travel-tech, and government sectors, turning qualitative
and quantitative insight into measurable product and business outcomes. Known for in-depth, culturally attuned qualitative research in Arabic,
having led studies for Emirati and Saudi audiences spanning fintech, consumer goods, and public-sector digital services. NN/g-certified UX
researcher now expanding into research strategy and information architecture.