Ammar Harbah

Survey Research & Methodology Specialist with 18+ years of experience across survey research, data analysis,
statistical analysis, opinion polls, market research, and survey technology.
Expertise spans the full survey research lifecycle - from defining research objectives, KPIs, questionnaire design, and
sampling methodology to survey programming, data collection, quality assurance, data processing, data analysis and
statistical analysis, interpretation of findings, development of meaningful insights, and reporting.
Extensive experience across both market research and official statistics/opinion polling environments, contributing to
quantitative and qualitative research across a wide range of sectors and audiences. This includes customer, employee,
community, stakeholder and partner studies, as well as product research, mystery shopping, specialized studies, and
psychometric research.
Leadership and stakeholder-facing experience includes leading Data Processing and Quality Assurance teams, supporting
regional teams across the UAE, Saudi Arabia and Egypt, training research and field teams, working directly with clients and
stakeholders, and providing methodological and technical guidance on research design, sampling, questionnaire design,
and statistical analysis.