Campaign Section Manager, Brand & Campaign, Marcom, China

- Develop comprehensive, insight-driven campaign strategies aligned with business priorities, market trends, and audience segmentation. Create detailed campaign plans, including channel mix, messaging frameworks, and measurement approaches.

- Lead the implementation of multi-channel campaigns spanning digital, social, PR, events, and advertising. Collaborate closely with internal teams (Product, Sales, Regional/ BU teams) and external partners to ensure flawless, brand-consistent delivery.

- Guide the development of campaign creative and content, ensuring alignment with strategy and audience relevance. Oversee asset production, from brief to final delivery, maintaining quality and brand standards.

- Monitor campaign performance using analytics platforms and dashboards. Track KPIs, analyze outcomes, and proactively optimize tactics to maximize impact and ROI. Deliver clear, data-backed performance reports to stakeholders.

- Own campaign budgets, ensuring effective allocation, cost control, and transparent financial tracking.

- Ensure all campaign activities adhere to brand guidelines, regulatory requirements, and internal compliance policies. @@HD@@ Qualifications@@/HD@@ Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 10+ years of experience in integrated marketing, campaign management, or brand marketing, with a proven track record of leading complex, cross-functional campaigns. Strong strategic thinker with the ability to translate insights into actionable plans. Excellent project management skills, with experience managing multiple campaigns and stakeholders in a fast-paced environment. Highly analytical, proficient with marketing analytics tools, and comfortable using data to inform decisions. Solid understanding of creative development, content strategy, and channel best practices. Experience managing mid-to-large scale marketing budgets. Exceptional communication, presentation, and stakeholder management skills in English. Proactive, adaptable, and outcome-oriented mindset. Familiar with 2B marketing communication tactics and channels Knowledge or working experience in industry automation and energy management field is a plus Fluent English communication in both written and oral. The job requires frequent communication with global counterparts. @@HD@@ Schedule: @@/HD@@ Full-time

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