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USA TODAY Co.

Paid Media Strategist - PPC & SEO Client Success

Discovered
USA TODAY Co.
Flexible / RemoteRemoteexternalMedia, PR, and CommunicationsPosted 11 days ago (Aug 1, 2026)

About the role

Are you a data-driven digital marketer who thrives on improving performance and driving real client results? We're looking for a

Paid Media Strategist

to join our Client Success team, where you'll own campaign performance for a portfolio of high-value clients. In this role, you'll partner closely with Account Managers in a pod structure-giving you the space to focus on what you do best:

optimizing campaigns, uncovering insights, and driving measurable ROI.

If you enjoy working across PPC, SEO, and multi-channel campaigns-and want to see the direct impact of your work-this is a great opportunity to grow your career in a collaborative, fast-paced environment.

What You'll Do

• Own day-to-day

campaign performance

across PPC and SEO initiatives • Optimize campaigns across platforms such as

Google Ads, Meta, and display networks

• Analyze performance trends and deliver

data-driven recommendations

to improve ROI • Build and maintain

pacing reports, performance dashboards, and campaign insights

• Conduct

A/B testing

(ads, landing pages, keywords) to improve results • Partner with Account Managers to support

client retention and growth

• Participate in client meetings, presenting insights and performance updates as needed • Troubleshoot performance issues and identify new optimization opportunities • Support keyword strategy development and SEO performance reporting • Manage multiple campaigns and priorities within defined SLAs

What Makes This Role Different

Focused ownership

You handle performance-not client firefighting •

Team-based model

Work in pods with dedicated Account Managers •

Real impact

Your work directly influences client retention and growth •

Variety

Manage campaigns across multiple industries and channels

What You Bring

• 3-5 years of experience in

digital marketing (agency or in-house)

• Strong hands-on experience with

PPC campaign management

• Working knowledge of

SEO fundamentals and reporting

• Experience with tools such as

Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel

• Ability to analyze data and translate insights into actionable strategies • Strong communication skills-you can explain performance clearly and confidently • Highly organized with the ability to

Bonus If You Have

• Experience in an agency or high-volume client environment • Exposure to

multi-channel campaigns (display, social, email)

• Advanced Excel or data analysis skills

Why Join Us

• Collaborative, supportive team environment • Opportunity to grow into senior strategist or leadership roles • Exposure to diverse clients and marketing strategies • Fast-paced environment where your ideas and optimizations matter If you're passionate about performance marketing and want to make a measurable impact, we'd love to hear from you. #LI-REMOTE #LOCALiQ #LI-LL The annualized base salary for this role will be $65, 000,00 - $85,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Apply on USA TODAY Co.

This role was discovered from a public careers page. Applications are handled by the hiring team at USA TODAY Co..

Attribution: sourced from USA TODAY Co.'s public The Muse board.

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