Product Marketing Manager - Advanced Packaging

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips - the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world - like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. @@HD@@ What We Offer@@/HD@@ Location: Hsinchu,TWN You'll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible-while learning every day in a supportive leading global company. Visit our Careers website to learn more. At Applied Materials, we care about the health and wellbeing of our employees. We're committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits. @@HD@@ Key Responsibilities@@/HD@@ Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share Recommends investment decisions for new product development Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements Understands technical and business environments. Assists with the development of strategies to meet business objectives Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration @@HD@@ Manages release of complex products through the end of their product life cycle Functional Knowledge@@/HD@@ • Demonstrates depth and/or breadth of expertise in own specialized discipline or field