Director, Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services

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The Coca-Cola Company

Atlanta, GAexternalAdvertising and MarketingPosted over 1 year ago (Apr 12, 2025)

About the role

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services in addition to the Center Domains & Operating Units. Enterprise Services acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services. This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, which is a service line embedded in the broader Enterprise Services structure. As part of this team, we are transforming our approach and capabilities as it relates to global Marketing and Customer & Commercial Leadership data intelligence. As part of this, we are transforming our marketing and C&CL data research, measurement, and partnerships approach to be more connected and human centric, enabling distinctive, competitively advantaged insights and analytics driven research methodologies, protocols, and diagnostics. Modernized, consumption and shopping integrated, and scalable measurement, and thought leading agency partnership delivery and operational excellence are at the heart of this transformation. The Director, Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services - Research Operations will be part of a team developing and building competitively advantaged measurement for the future integrating consumption and purchase to drive consistent comparability via modernized holistic measurement protocol and diagnostic design, development, and operational delivery excellence across the Coca-Cola system. This position will play a key partnership role cross-functionally with both the networked Human Insights function centrally and with the OUs and the Commercial and Customer function. This role will oversee the strategic planning, coordination, and execution of all field research activities related to consumption and purchase paths, ensuring projects are completed efficiently, on budget, and in line with established standards and protocols. The ideal candidate is a visionary leader with deep expertise in consumer and shopper research, exceptional operational skills, and the ability to manage multiple projects simultaneously. @@HD@@ What You'll Do for Us@@/HD@@ • Partner cross-functionally with a community of data, research, analytic and human insights experts and network teammates in development of the transformation agenda for our connected consumer and shopper marketing data strategic approach. • Be part of cross-network teams on managing large-scale global research measurement tracking programs across consumer, shopper, commercial and customer inclusive of operational implementation. • Build awareness, training, capability building and adoption across enterprise to drive greater data fluency in both our consumption and shopper business, understanding end user satisfaction of scaled, integrated and comparable measurement protocols and systems. • As part of the team, identify industry-thought leading consumer and shopper data intelligence partnerships, capabilities, and modernized approaches across category, brand, commercial, omni-channel, and customer data ecosystem. • Support in agency partnership identification, selection, planning and value delivery approach across thought leading research marketing agencies and data suppliers. • Be part of a team that assists in identifying, curating and testing future back industry leading consumption and purchase integrated protocols and data capabilities and approaches in close collaboration with the Director of the Digital Measurement vertical. • Anticipate business needs across marketing categories, integrated marketing, human insights and C&CL communities to deliver consumer marketing data intelligence solutions and services to drive actionable data to inform business decisions. • Drive transparent discussions on improvements for increased efficiency and effectiveness of our consumption and Purchase Integrated tracking methodologies. •

Qualification & Requirements

• Must have depth of understanding and depth of expertise across various consumer and shopper research and measurement methodological approaches and survey design techniques including digital ones. Understanding both consumer and shopper tracking research a must. • Must understand how to integrate and connect multiple, disaggregated data sets and insights across consumption and purchase into a compelling and thoughtful integrated insight generation measurement system. •

Category, Brand, Consumer, Shopper, Commercial, Omni-Channel expertise will be a strong advantage.

• Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan. •

Ability to develop diverse network partnerships to leverage "best in class" knowledge, approaches, and processes.

• The ability to ensure that external partner performance meets or exceeds performance standards and adheres to overall company policies and procedures. • Consistently model critical leadership behaviors of being the role model, setting the agenda and helping the team be their best selves to engage, inspire and unlock next level of leadership across the team.

Related Work Experience

@@HD@@ • Minimum of +8 years of research experience on both consumer and shopper research.@@/HD@@ •

Research agency experience for at least 5 years on consumer tracking and shopper /HHP management a definite advantage.

• Must have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. • Experience in a global role preferred both client and agency side of the business with expertise in research methodology protocols, emerging technologies and diagnostic design and implementation across developed and developing markets. •

Worked in roles that have developed both strategic and operations capability with both a short and longer-term view.

• Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organization and influencing global end users and stakeholders for adoption. •

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico. • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. @@HD@@ Skills: @@/HD@@ Media Planning; Leadership; Consumer Trends; Analytical Thinking; Consumer Segmentation; Quantitative Research; Competitive Assessments; Digital Media Strategy; Channels Strategy; Waterfall Model; Market Research; Group Problem Solving; Brand Positioning; Microsoft Office; Social Media Strategies; Communication; Decision Making; Syndicated Research; Retail Marketing Strategy; Brand Storytelling; Channel Management

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