Senior Manager, Insights

The   Insights   Senior Manager & Pan-Franchise Projects Coordinator , US Oncology   Lung Franchise   g enerates   actionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market research. They apply strong analytical and critical thinking skills to guide brand teams in making key decisions. They inform brand performance and forecasts, develop promotional tactics, and build overall brand strategy.   They   coordinate   pan-franchise projects on behalf of the Lung Team, including enterprise AI   systems   and   portfolio-wide   standardization initiatives.   Keys to success in this position are superlative communication, consultative and influencing skills , and   a   strong knowledge   of   primary market research   techniques   and secondary data analysis.   This is an individual contributor role , responsible   for   leading   internal   project s   and   external   vendors.     This role reports to the   Integrated   Insights   Senior Director for the   Lung Franchise   and sits within   US   Integrated Insights   -   Oncology Business Excellence   organization , an   inclusive   team that partners with the US Oncology commercial organization to drive strategic decisions by providing   objective, data-driven   insight generation and analytics.

• Identify key business needs with collaborators and build research/analysis plans to deliver actionable insights to develop strategy, collaborating closely with forecasting and analytics colleagues   • Continuously assess priorities on market research   /   insight plans   and execute market research projects   with minimal supervision   by leading external agency work ;   develop and   maintain   market research   project   budget   • Second only to I ntegrated Insights   Sr. Director of a franchise in ability to translate insights results to inform forecasting assumptions and recommended strategic & tactical actions to   brand   leadership    • Apply AI tools to primary market research   execution   &   analysis ;   drive   assessment and   adoption   of novel AI techniques   • Build presentations that clearly and succinctly highlight the actionable insights combined with business   implications   &   options   • Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and   appropriate use   of data sources) , in partnership with Analytics colleagues   • Coordinate insights metrics and benchmark tracking for the brand (e.g., ATU, Chart Audit), conveying the perspectives of HCPs and consumers for the brand   • Lead   US commercial competitive intelligence for   relevant   launched / launching treatments , providing insight   to   changing   market dynamics   and   strategic implications   • Create   the   integrated insights   picture   for the   brand ,   weaving together   primary market research, secondary analysis, and analytics   from   US   Business Excellence   colleagues   • Manage data access for enterprise projects, coordinating integration of AI systems and dashboarding/reporting updates on behalf of the Lung Franchise   • Partner or equivalent experience with the Senior Director and other cross-functional leadership to continuously improve processes and system builds for optimal and efficient output enabling strategic decision-making