Director of Brand Strategy and AI Innovation

is the ultimate custodian and strategic architect of our brand’s identity, market positioning, and global footprint. Operating at the intersection of cultural storytelling and technological innovation, this role is responsible for defining the long-term brand approach and executing high-impact, integrated brand campaigns that drive measurable growth and awareness while caring for the operational needs of our department. In addition to traditional brand leadership, this role leads global brand education initiatives and pioneers our brand's evolution in the age of artificial intelligence. By managing a specialized

, the Director will ensure our brand voice, guidelines, and visual identity are programmatically scaled, trained, and protected across all generative AI applications and automated workflows. We operate in a rapid-scale environment where the landscape changes daily. You will anticipate market shifts, redefine how we connect with our audience, and pioneer new creative frontiers ensuring that as we scale, our brand remains authentic, culturally relevant, and distinctively ours. This role reports to the VP of Brand Marketing and is part of the larger function that includes, Brand Design, Brand Content, Brand Video, Brand Voice, Customer Marketing, and Web Marketing.

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Develop and execute the multi-year strategy to increase brand equity, awareness, and market share across diverse segments. •

Analyze market dynamics, competitor positioning, and consumer insights to help build a distinctive, defensible brand narrative that enhances product value propositions and accelerates market adoption. •

Modernize and govern the brand architecture, messaging frameworks, and visual identity guidelines, ensuring they remain highly relevant yet consistent worldwide.

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Partner with cross-functional teams on the development, and launch of integrated campaigns across channels. •

Partner with the internal creative team and external creative, and media partners to deliver breakthrough storytelling. •

Establish campaign KPIs (attribution, sentiment shifts, customer acquisition, and retention) to prove business impact.

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Direct technical talent tasked with building, fine-tuning, creating skills and deploying AI models and agents. •

Spearhead the creation of domain-specific AI solutions and autonomous workflows that eliminate operational bottlenecks, optimize team efficiencies, and exponentially scale departmental output. •

Translate brand guidelines into programmatic rules, training AI models to produce content that is automatically aligned with the brand's exact tone, style, and ethics.

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Direct dedicated operational talent responsible for scaling brand education globally, overseeing our Snowstore retail operations, and optimizing the end-to-end Brand Marketing budget and procurement processes. •

Institutionalize a deep understanding of the brand’s core ethos, strategy, and positioning across the business, regional offices, and partner agencies. •

Design upskilling programs for the broader marketing team on how to effectively prompt and co-create using internal, brand-certified AI tools.

• 15+ years of marketing experience, with a minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns. • Strong conceptual understanding of Generative AI, machine learning, and prompt engineering necessary to direct a technical AI Brand Architect. • Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale. • Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines. • Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground. • A proven track record of advocating for across teams, developing talent, and a willingness to roll up your sleeves to dive into the work.

The Snowflake Brand Marketing team is a tight-knit, and dynamic group of creators and makers responsible for shaping the future of the Snowflake brand. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge conventional thinking, and drive innovation forward while building a future for themselves and Snowflake. If you want to play a part in creating this global iconic brand, we want to hear from you! Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com