Brand Manager

The Brand Manager is a strategic leader responsible for defining and executing brand strategy across Morocco, Tunisia, and Algeria, in alignment with global and regional marketing directives. The role drives brand growth, market share, and customer engagement through innovative, compliant marketing initiatives. The Brand Manager leads and oversees end to end new product launches, including launch strategy development, cross functional coordination, execution planning, and post launch performance tracking, ensuring timely, impactful, and consistent market entry. Acting as the brand team leader, the role ensures consistency, relevance, and excellence across all brand touchpoints. @@HD@@  Job Description@@/HD@@

• Define and champion the brand vision, positioning, and strategic roadmap for the MTA cluster (Morocco, Tunisia, and Algeria), including

• Lead cross‑functional Brand Teams, ensuring integrated planning, launch preparedness, and consistent execution across all channels • Identify portfolio opportunities, pipeline potential, and unmet medical needs, driving

, lifecycle planning, and corrective action plans to sustain long‑term growth

• Develop and execute robust tactical plans,

, and omnichannel campaigns that are customer‑centric and fully compliant with internal SOPs and Code of Conduct guidelines • Lead

, including positioning, messaging, promotional material development, field force enablement, and launch performance reviews • Monitor brand and launch performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes across the MTA cluster • Manage brand and launch budgets and forecasts with a focus on efficiency, impact, and return on investment

• Engage with HCPs and KOLs to generate actionable insights that inform

for Morocco, Tunisia, and Algeria • Tailor launch and in‑market messages according to patient segment needs, addressing clinical priorities, disease burden, and treatment pathways across MTA • Build strategic partnerships with key institutions and stakeholders to support

• Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, Supply Chain, and Global Marketing to ensure

• Lead Integrated Brand Planning and

, ensuring alignment on timelines, objectives, risks, and mitigation plans • Localize global and regional launch strategies and materials to reflect market dynamics, access conditions, and customer expectations across MTA

• Market share evolution, competitive positioning, and

• Quality and timeliness of launch execution and strategic/tactical plans • Compliance with internal, regulatory, and ethical standards • Effectiveness of cross‑functional collaboration and stakeholder engagement

and brand lifecycle management in innovative or specialty therapies • Experience leading cross‑functional teams and managing complex launch projects in matrix environments

, and lifecycle management expertise • Strong analytical, forecasting, and decision‑making capabilities • Digital fluency and omnichannel campaign execution • Influencing, negotiation, and stakeholder management skills • Agility, resilience, and operational excellence

• Deep understanding of the healthcare ecosystem, product launch pathways, therapeutic areas, and patient journeys • Strong familiarity with regulatory frameworks, compliance standards, pricing, and market access considerations

• Fluency in English & French @@HD@@  Skills Desired@@/HD@@ Agility (Inactive), Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding (Inactive), Influencing Skills, Marketing Strategies, Operational Excellence, Priority Disease Areas Expertise (Inactive), Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances