APAC Media Relations Spokesperson

, Singapore

As  the   APAC   M edia   R elations  S pokesperson , you will play a dual role as a spokesperson and a regional coordinator. You will need to display a clear understanding of Shell's strategy and an ability to communicate it in a coherent way across print, broadcast, online and social media, and work to mitigate the reach and impact of inaccurate stories.    You will work closely with country media relations leads within the APAC region, and act as a focal point to help ensure they respond on behalf of Shell  consistently, and  are proactively communicating company content and messages.

You will be accountable for helping to drive the consistency of media relations in the region, with focus on English language outlets. You will also support with media relations work in Australia as   required .    More specifically, your role will include:    • Build and strengthen relationships with senior journalists from international news wires and influential trade publications based in Singapore, to provide trusted insight and context for Shell’s strategy and key activities.     • Engagement with international media on projects, activities and developing/emerging issues (including crisis situations) across APAC and issues above country level.    • Supporting on Australia-specific media relations work as   required , including leave cover and support on major projects, announcements,   issues  and activities.    • Leverage senior leader   visits to countries in the region and drive consistency of briefings and alignment with group   story,    identify   opportunities with country   Corporate   Relations teams   to   maximise   benefit and   cut-through  of activities such as media briefings,   events   and site visits within the region.    • Acting on own initiative when   representing   the Group’s policies and actions to media, and in determining   appropriate tone   and level of response.    • Filtering incoming requests from international media for interviews/engagement with business leaders across the region and   advising   the in-country media leads. Drive proactive   activity where   needed to support Shell’s business strategy.    • Implementing the strategy,   policy   and standards guidelines process to drive consistency of media relations work across APAC.    • Connect country Corporate Relations teams with Group standards, guidelines, strategy, and best practices to drive consistency in media relations and messaging across APAC, including: • Acting as a sounding board for media relations advice and coordination across the region. • Supporting a regional community of practice. • Disseminating Group messaging and holding statements. • Acting as the regional approver, where required. • Coordinate with Group team to   monitor   and measure cut   through of   Shell messaging in proactive storytelling and to keep track of momentum with issues, to inform action, including use of data and analytics.     • Disclosure   assistance  for country leads as needed.