Senior/Product Marketing Manager

Discovered

Replit

Foster City, CARemoteFullTimeGTMPosted 9 months ago (Nov 11, 2025)

About the role

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

About the Role

We’re looking for a

Product Marketing Manager

to help accelerate the growth of

Replit Agent

— a core part of our mission to allow anyone to build software, without any coding experience. This role sits at the crossroads of

product, engineering, and go-to-market

, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams.

You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem

, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives. Replit moves fast — we ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We’re looking for someone who thrives in that environment: part strategist, part storyteller, and part operator.

What You’ll Do

• @@HD@@Lead Product Marketing for our Launches @@/HD@@ Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated. • @@HD@@Shape Messaging & Positioning @@/HD@@ Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels. • @@HD@@Create Sales & Growth Enablement @@/HD@@ Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently. • @@HD@@Lead Competitive and Market Insights @@/HD@@ Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out. •

Co-market with our Partner ecosystem

You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives • @@HD@@Analyze & Learn @@/HD@@ Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.

You'll be a Good Fit if you

• Have 8+ years of work experience, including

6+ years in product marketing

(ideally within the app development space) • Love

building from scratch

— frameworks, processes, teams, and strategy • Excellent written communication and storytelling skills, with the ability to simplify complexity • Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync • Have a

founder mindset

: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook • Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories • Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure • Experience with

sales enablement

and competitive positioning for technical audiences • A collaborative, low-ego approach and willingness to dig into the details

Bonus Points

•

Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams

•

Experience with Partner/Ecosystem Marketing

- to start with, we are looking for a generalist who can also help out with Partner Marketing • Experience at a

startup or high-growth environment

where speed and adaptability matter • Understanding of

AI and machine learning technologies

• A track record of successful launches for developer-facing products @@HD@@ Example Projects: @@/HD@@ • Establishing a repeatable

launch rhythm

for major features and smaller updates • Building a

competitive intelligence framework

for the AI coding assistant space • Developing

persona-driven messaging

for builders across different segments and company sizes •

Launching and executing co-marketing initiatives

with Replit’s partner ecosystem • Coordinating cross-functional launches with

engineering, product and marketing

• Defining

metrics and feedback loops

between product, marketing, and the our builder community This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include

💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ( US Only ) ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🏝 Flexible Time Off (FTO) + Holidays 🚗 Commuter Benefits ( In-Office Only ) 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement ( In-Office Only ) 🚀 Quarterly Team Gatherings ☕ In Office Amenities ( In-Office Only )

Want to learn more about what we are up to?

• Meet the Replit Agent • Replit: Make an app for that • Replit Blog • Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles • Reasons not to work at Replit To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.