Content Producer - League of Legends: Wild Rift

Discovered

Riot Games

Shanghai, ChinaexternalSoftware EngineeringPosted about 2 months ago (Jun 26, 2026)

About the role

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience. We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints. That's where you come in. Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. As we went from one game to many, we have expanded to over 4,500 Rioters across more than 20 offices around the world bringing a global perspective to the games we create and the characters in them. From the streets of Piltover to the Radianite labs of Alpha Earth, we are all about making games and serving the people who love them. We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints. That's where you come in. As a

Content Producer, League of Legends: Wild Rift

, you will report to the Manager, Content Production. In this role, you will bridge the gap between high-level strategy and flawless execution, translating our strategic goals into player-facing creative campaigns that surprise and delight. Partnering internally and externally across various disciplines—including production, art, video, writing, creative direction, brand, community, product management, and operations—you will orchestrate a smooth, end-to-end creative production process for entire Patch campaigns for Wild Rift. Your sharp awareness and transparent communication style will allow you to maintain a comprehensive understanding of campaign requirements, advocate fiercely for project needs, and ensure every deliverable hits the mark for players.

Required Knowledge & Skills

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Campaign & Production Strategy

Expertise in managing the full lifecycle of complex marketing campaigns, including video and art production. •

Creative Asset Management

High proficiency in handling large volumes of creative assets, ensuring consistent quality and brand alignment across all projects. •

Design & Feedback

Deep understanding of the visual production process with the ability to provide actionable, daily feedback to creative teams. •

Project Management & Tools

Expert in project management methodologies and tools (e.g., Airtable, Favro, Smartsheet) and digital asset management (e.g., Iconik, Brandfolder). •

Technical Proficiency

Skilled in delivery validation using tools like Adobe Creative Suite (Photoshop, After Effects, Illustrator). •

Stakeholder & Vendor Management

Strong communication skills to effectively lead and coordinate internal teams, cross-functional partners, and external vendors. •

Operational Resilience

Ability to navigate ambiguity, manage change, resolve conflicts, and maintain composure in a fast-paced, fluctuating creative environment. •

Detail-Oriented Communication

Sharp attention to detail with excellent writing, editing, and communication skills to uphold high creative standards.

Responsibilities

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Strategy & Planning

Co-author patch and campaign strategies in partnership with Brand, Creative, and Leadership, ensuring all content aligns with team and business goals. •

Production Execution

Oversee the end-to-end production of all patch content—from concept to delivery—ensuring high quality, consistent brand standards, and timely execution. •

Player-Centric Focus

Drive a community-first content approach, ensuring every patch resonates with players and delivers a high-quality experience. •

Resource & Workflow Management

With the Content Production Lead, optimize patch budgeting, manage resource allocation, and oversee the Central Airtable Publishing System (CAPS) to streamline approval, production and content scheduling workflows. •

Performance & Optimization

Monitor content performance metrics, conduct regular quality audits, and implement data-driven improvements to refine future content strategies. •

Cross-Functional Collaboration

Partner closely with marketing, product, and creative teams to ensure seamless execution and support for broader business objectives.

Required Qualifications

• Fluent in spoken English and Mandarin. • Excellent verbal and written communication skills, with a proven ability to bridge gaps between creative, technical, and business stakeholders. • 5+ years of experience in campaign, production, or project management, with a proven track record of leading creative project delivery and managing complex marketing assets.

Desired Qualifications

• Experience in mobile, PC, and/or console games marketing. • Specific experience in UA & ASO project management. For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

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