Paid Media Specialist

Full-Time, Remote

U.S. Business Hours

Marketing Director / Head of Growth

to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is more than a campaign management role. You’ll take ownership of the full paid media lifecycle—from strategy and campaign setup to optimization, reporting, and revenue growth.

• Paid media strategy and execution • Lead generation and customer acquisition • Campaign optimization • Budget management • Landing page performance • Data analysis and reporting Working closely with marketing leadership, you’ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of

, this role is built for you.

• Plan, launch, and optimize campaigns across: • Google Search • Google Display • Performance Max (PMax) • Local Services Ads (LSA) • Conduct keyword research and manage: • Match types • Negative keywords • Bid strategies • Ad copy • Monitor budgets, pacing, and campaign performance daily. • Identify opportunities to improve efficiency and scale successful campaigns.

• Build and optimize campaigns across: • Facebook • Instagram • Manage campaigns focused on: • Brand Awareness • Lead Generation • Remarketing • Create and optimize: • Custom Audiences • Lookalike Audiences • Retargeting Campaigns • Collaborate with creative teams to improve ad copy, visuals, videos, and creative performance.

• Work with landing page platforms such as: • Unbounce • Instapage • Similar tools • Conduct A/B testing on: • Headlines • Calls-to-Action (CTAs) • Forms • Layouts • Continuously improve landing page conversion rates through testing and optimization.

• Prepare weekly and monthly performance reports. • Monitor and report on: • Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Conversion Rate (CVR) • Click-Through Rate (CTR) • Identify trends, opportunities, and performance issues early. • Present actionable recommendations backed by campaign data.

. • Experience managing multiple campaigns simultaneously.

• Experience in: • Home Services • B2B • Local Service Businesses • Familiarity with: • HubSpot • CallRail • CRM platforms • Call tracking systems • Experience supporting: • Multi-location businesses • Franchise organizations • Basic HTML and CSS knowledge for landing page updates.

• You focus on business outcomes—not vanity metrics. • You manage advertising budgets with a strong sense of ownership. • You proactively identify issues before they impact performance. • You continuously test, optimize, and improve campaigns. • You stay current with advertising platform updates and industry best practices. • You thrive in fast-paced, performance-driven environments. • You take ownership of campaign performance from strategy through optimization.

• Review paid media dashboards and campaign performance. • Optimize bids, budgets, audiences, and creatives. • Launch new Google and Meta campaigns. • Monitor campaign pacing and advertising spend. • Test new ad copy, creatives, and landing pages. • Analyze campaign performance and identify optimization opportunities. • Build reports with actionable recommendations. • Collaborate with marketing leadership on growth initiatives.

You drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversion rates, and maximizing return on advertising spend.

• Cost Per Lead (CPL) • Cost Per Acquisition (CPA) • Return on Ad Spend (ROAS) • Conversion Rate (CVR) • Click-Through Rate (CTR) • Lead quality and revenue contribution • Budget efficiency and campaign scalability

• Initial Phone Screen •

• Practical Assessment (Campaign Strategy & Optimization Scenario) • Client Interview • Offer & Onboarding

Right after you apply, you’ll receive an email invitation from

to record your

. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your

and

for your Spark Hire invitation after submitting your application.

If you’re an experienced

who enjoys building high-performing Google and Meta advertising campaigns, thrives on optimizing campaign performance, and wants to turn advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive impactful, data-driven marketing results for a growing organization. Originally posted on Himalayas