Senior Manager, Coffee, Georgia

is responsible for leading the

of Coca-Cola's coffee portfolio in Korea, with primary ownership of

. This role translates brand equity into

, driving sales, profit, and market share through strong brand building, integrated marketing execution, and portfolio management. @@HD@@ Operating in a newly structured organization@@/HD@@ , this role is one level below the original Director scope but retains

-requiring a leader who is

. The role works closely with IMX, Innovation, Commercial, and Bottling partners to deliver short-, mid-, and long-term growth objectives. @@HD@@ Key Responsibilities@@/HD@@ @@HD@@ Brand Strategy & Business Planning@@/HD@@ @@HD@@ • Develop and execute the long-range brand strategy@@/HD@@ and

for the Coffee category in partnership with the Category Lead. • Define clear brand roles, positioning, and growth priorities to strengthen brand equity and expand the user base. • Translate brand ambition into

that deliver sustainable value growth in the Korea market.

@@HD@@ • Lead brand marketing planning and execution@@/HD@@ across communications, promotions, and experiences. • Own the brand marketing calendar, including products, packaging, communications, and promotional activities. • Work closely with the

@@HD@@ • Manage the Coffee portfolio strategy@@/HD@@ , including maintenance and expansion, in close collaboration with the Innovation team. • Provide strong brand input into innovation projects, ensuring alignment with brand strategy and consumer needs.

• Partner closely with Commercial, Supply Chain, R&D, and Bottling teams to ensure strong

and system alignment. • Contribute to joint business planning and in-market activation with bottling partners. • Coordinate and influence cross-functional teams across the Korea organization to deliver brand objectives.

@@HD@@ • Lead brand performance diagnosis and analysis@@/HD@@ , incorporating consumer insights, market trends, competitive landscape, channels, and customer dynamics. • Track day-to-day performance across sales volume, revenue, profit, and brand health metrics. • Commission and leverage brand and consumer research to inform decisions and optimize plans.

@@HD@@ • Manage the brand marketing budget@@/HD@@ in alignment with brand strategy and productivity guidelines. • Ensure disciplined investment decisions and strong ROI focus.

. • Strong strategic thinking paired with hands-on execution capability. • Deep

with strong analytical skills to identify growth opportunities from complex data. • Experience working within

and with bottling partners. • Strong communication skills and ability to collaborate with regional and global teams. • Curiosity, learning agility, and openness to innovation. • Solid understanding of the

(OU and Bottler). •

. Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design @@HD@@ Location(s):@@/HD@@ @@HD@@Korea, Republic of City/Cities:@@/HD@@ @@HD@@Seoul Travel Required:@@/HD@@ @@HD@@00% - 25% Relocation Provided:@@/HD@@ @@HD@@No Job Posting End Date:@@/HD@@ @@HD@@August 30, 2026 Our Purpose and Growth Culture:@@/HD@@ We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.