Regional Retail Media Manager – Hub
Regional Retail Media Lead – Hub
end-to-end retail media strategy, planning and enablement
omnichannel growth through retailer ecosystems
Media, Commerce and Customers
Connected Reach plans and commercial JBP priorities
best-in-class, data-driven, and compliant retail media execution across markets
. The Regional Retail Media Lead is accountable for:
- Driving
retail media as a core growth driver
(not a siloed channel)
- Partnering closely with
Commercial, Customer Marketing and in-market teams
- Translating global frameworks into
scaled, market-relevant execution
- Maximising
1. Strategy & Integration
- Own and evolve the
regional retail media strategy across all brands and customers
, aligned to global direction and regional growth priorities.
- Embed retail media into
full-funnel Connected Reach planning
, ensuring integration across Paid, Social, Creator and Commerce touchpoints.
- Translate global retail media frameworks into
practical, scalable hub and hub-and-marketmarket playbooks
.
- Ensure retail media is aligned to
commercial priorities (JBP, customer plans, key events, innovation launches)
2. Commercial & Customer Partnership
- Act as the
primary media partner to Regional Commercial and Customer teams
customer growth and joint business plans
.
- Co-develop
retail media strategies with key regional and global customers/retailers
, unlocking incremental investment and growth opportunities.
- Support markets in integrating retail media into
customer negotiations and planning cycles
.
- Drive clarity on
roles and ways of working between Media, Commerce, and Shopper teams
3. Activation Enablement & Excellence
- Enable markets to deliver
best-in-class retail media activation
, aligned to the Retail Media Activation Framework (RMAF).
- Establish
standardised planning, buying and optimisation approaches
across retail media networks (RMNs).
- Drive
test-and-learn agendas
across platforms (e.g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness.
- Ensure strong linkage between
media exposure and commerce outcomes (conversion, basket, sales uplift)
4. Performance, Measurement & ROI
- Define and deploy a
regional retail media measurement framework
, covering:
- Sales impact and incrementality
- ROI and efficiency
- Share of voice and visibility
- Shopper engagement and conversion
- Drive adoption of
closed-loop measurement and retailer data integration
.
- Provide clear
performance reporting and actionable insights
to regional and market stakeholders.
- Continuously optimise
investment allocation across retailers and formats
5. Data, Tech & AI Enablement
- Accelerate adoption of
retail media data, audiences and first-party insights
to improve targeting and effectiveness.
- Partner with Data & MarTech teams to scale
automation, AI-driven optimisation, and advanced attribution
.
- Ensure markets leverage
retailer data ecosystems and clean rooms
7. Stakeholder & Agency Leadership
- Lead cross-functional collaboration across:
- Regional Media Hub
- Commercial & Customer teams
- In-market media and marketing teams
- Global retail media and digital teams
- Manage and elevate
agency and platform partner performance
.
- Act as a
thought leader and influencer
Experience
- 8-10+ years in
retail media, digital media, eCommerce or shopper marketing
- Strong experience working with
retailer platforms and RMNs
(e.g., Amazon Ads, Criteo, CitrusAd etc.)
- Proven track record of delivering
commercial growth through media and commerce integration
- Experience operating in
multi-market, matrixed organisations
- Strong exposure to
Technical Skills & Knowledge
- Deep understanding of:
- Retail media ecosystems and platforms
- Omnichannel shopper journeys
- Measurement, attribution and incrementality
- Strong grounding in:
- Data-driven marketing and audience strategy
- Media effectiveness and ROI optimisation
- Regulatory and responsible marketing frameworks
Worker Type
Primary Location
Job Posting Start Date
Not included in the source posting: what you'll do, benefits.
Skills
Who can apply
The employer didn't state any visa, work authorization, citizenship or clearance requirements in this posting. Confirm with the employer before applying.
Read automatically from the employer's posting text. Always confirm with the employer — requirements can change after a job is published.