Growth Marketer Salary
Growth marketers run experiments across acquisition, activation, and retention.
By seniority
| Level | Typical range |
|---|---|
| Junior (0-2 yrs) | $85,000, $102,000 |
| Mid (3-5 yrs) | $102,000, $127,500 |
| Senior (6-9 yrs) | $127,500, $156,400 |
| Staff / Principal (10+ yrs) | $156,400, $170,000+ |
By US metro
| City | Adjusted median |
|---|---|
| New York | $155,550 |
| Los Angeles | $140,250 |
| Chicago | $127,500 |
| Houston | $127,500 |
| Phoenix | $127,500 |
| Philadelphia | $127,500 |
| San Antonio | $127,500 |
| San Diego | $127,500 |
| Dallas | $127,500 |
| Austin | $133,875 |
About Growth Marketer pay
Growth marketers run experiments across acquisition, activation, and retention. Compensation for Growth Marketers varies based on company stage, location, equity, and seniority. In the United States, the typical base salary range falls between $85,000 and $170,000 per year, with total compensation (including bonus and equity) often exceeding base by 10-30% at venture-backed companies and 30-60% at large public tech employers.
Entry-level Growth Marketers typically start near the lower end of the range and grow into mid-career pay within three to five years of focused experience. Senior, staff, and principal-level practitioners command the top of the range; cross-functional impact, hiring leverage, and on-call/escalation responsibilities all contribute to higher offers.
How to negotiate
Always benchmark before you sign. Cross-check the offer against this guide, comparable Connecting Odds postings, and conversations with peers in your network. If the base is below median for your seniority, ask the recruiter what would unlock the higher band, almost every offer has at least 5-10% of room.
Methodology & sources
Every range on this page is triangulated from multiple public datasets. We publish the exact sources used so you can verify each number yourself. Data was last refreshed on ; the next scheduled refresh is 2026-07-15.
- Baseline bands (US, base salary only) — anchored on the US Bureau of Labor Statistics Occupational Employment Statistics (OES) 10th/50th/90th percentile wages for the closest matching occupation code, then reconciled against public medians on Levels.fyi, Glassdoor, and Payscale. We take medians only, not user-submitted outliers.
- Country and city multipliers — derived from OECD average-wage tables (PPP-adjusted), Numbeo cost-of-living indices, and public tech-salary reports for each metro. Multipliers are recomputed each refresh cycle, not baked in.
- Experience, job type, workplace factors — calibrated on the Stack Overflow Developer Survey compensation section and Connecting Odds' own aggregate of employer-published pay bands in open job postings on the platform.
- Company-specific packages — pulled from Levels.fyi company pages and cross-checked against US H1B visa-disclosure filings (H1BData). Benefits bullets are quoted directly from each company's public careers page.
- What we do NOT do — we do not scrape paywalled sources, resell proprietary datasets, or infer any salary from personally identifiable information. Ranges are illustrative benchmarks, not offers.
Full source list
- US Bureau of Labor Statistics — OES (15-1252 Software Developers)
- US BLS — Occupational Employment Statistics (national wages)
- Levels.fyi — public compensation medians
- Glassdoor — company salary aggregates
- Payscale — role and geography ranges
- Stack Overflow Developer Survey 2024 — compensation section
- H1B Salary Database — US visa disclosure filings
- OECD.Stat — Average annual wages by country
- Numbeo — cost-of-living indices for city multipliers
Spotted a range that looks materially wrong for your market? Email data@connectingodds.com — corrections from active practitioners are the most useful signal we get.
Open the free Salary Explorer to compare Growth Marketer pay across countries, cities, experience levels, and workplace models.
Open Salary Explorer →